LIGA (pronounced Leega) came about when Jennie was on the hunt for great eco-friendly products that were useful, practical, and affordable. She really struggled to find what she was looking for both in the UK and on overseas buying trips, so she decided to design her own collection, which launched in January 2017.
She didn’t have a clear direction on which products she would design, she just knew they had to be made from sustainable materials, have a purpose and be affordable. Once she started to share the LIGA name, she found out that in other cultures the word means ‘collection of people’, which really appealed to her.
All of Jennie’s designs are inspired by nature. Luckily, living in the countryside in Cornwall she is surrounded by so much beauty and so inspiration is around every corner.
Jennie has her own eco design studio in her garden where she comes up with new collections and products. Collections are inspired by new eco materials, trending colours and adventures in Cornwall.
Liga have worked hard over the last few years to introduce only eco-friendly and sustainable products, like the Beach Clean range, and their core cork products. They continue to search for the best sustainable materials and have just launched a new material made with recycled corn husks with more products in that collection to come soon.
Since LIGA was born, they have strived to only use materials that are kind to our planet.
Browse the eco-friendly range at The Loft today!